Creative practice
I'm JUFU. I build tools for creators, share the methods behind them, and make creative work and systems for brands.
Creator to builder
The starting point
Making sketches, songs, and videos taught me how much happens between an idea and a finished piece. That is where I look for something worth building.
Follow my story ↗The work in progress
Yappily starts with the moment a camera makes your words harder to find. BuildACreator starts with the challenge of keeping an AI character consistent.
Different problems. The same impulse: make the next step easier.
Explore the tools ↘
Ideas become tools.The practice continues
The finished work is one part of the story. The decisions behind it are useful too. I share the experiments and methods through JUFU DAILY, and bring that practice into work for brands.
Go behind the work ↗Two different tools for two different kinds of creation. See what each is being built to help with.
For the moment you know what you want to say, but the camera changes how it comes out. Shape a hook, record with prompts, and review the take.
iPhone app in developmentAsk for a Yappily demo ↗︎Develop a character, settle on a reference sheet, and refine the look without starting from a different identity every time.
Character builder in developmentAsk to see BuildACreator ↗︎You might want the tool. You might want to build your own version. Start with a small project and a decision you can test.
Describe the moment that keeps slowing you down, in your own words.
Choose one outcome you can show, rather than a list of features you hope to add.
Keep the decision that worked, change what did not, and document why.
Creative direction and production for a brand. Or a focused app that makes a repeated business task easier. Tell me which problem you are trying to solve.